Featured Products
RZ JIG
Feature premium Cutting Edge hook “UV” coated finish Read more Offered in weights perfect for all gamefish, from panfish to large predators like walleyes, trout and pike...
TEAM NORTHLAND® LONG SLEEVE TEE
Dry-Excel™ Micro-Interlock has a smooth polyester surface with high mechanical stretch that includes superior wicking technology and an odor-resistant treatmentInfrared dot printed...
GLO-SHOT™ JIG
The Glo-Shot® Jig’s luminescent Glo-Shot® Stick and fixed single-hook design make it ideal for deadsticking or fishing below a bobber with a lightly hooked live minnow. But its...
LONG SHANK FIRE-BALL® JIG
• The hottest jig on the Pro Walleye Trail • Long-shanked wide-gap hook is custom designed for live bait • For best results, cast, drift, drag or jig ‘em along the bottom...
MIMIC MINNOW® TUFF TUBE
Made from soft ultra durable silicone to keep your bait on longer Rigged with a premium Northland Inner-Tube® Jig Lifelike long lasting soft durable body Swims & wiggles to mimic a...
New In 2019
Top Sellers
FIRE-BALL® JIG
#1 all-time money winning jig on the PWT® & FLW® Pro Walleye Tours! Attach “sting’r” hook to nip the short striking nibblers Proven deadly on walleyes,...
RZ JIG
Feature premium Cutting Edge hook “UV” coated finish Read more Offered in weights perfect for all gamefish, from panfish to large predators like walleyes, trout and pike...
PUPPET® MINNOW
A versatile & deadly horizontal Darter Jig Darts and swims in a semi-circle Catches bull bluegills, crappies, perch, walleyes, pike and trout year-round. Vertically jig on bottom or...
BAITFISH-IMAGE® COLORADO BLADES
• Feature “holographic” Baitfish-Image® designs to provide for maximum flash & lifelike reflection • They “match-the-hatch” and produce the illusion of live...
BUCK-SHOT® RATTLE SPOON
• Planet’s hottest minnow imitating jigging spoon• Molded from metal & features a noisy brass Buck-Shot® Rattle & highly reflective “holographic”...
GLO-SHOT™ SPOON
*Patent No. D849,880* Glo-Shot™ Spoons are available in 1/16-, 1/8- and 1/4-ounce weights, with red treble hooks in #12, #10 and #8 sizes, respectively. Hooks are attached via dual split rings...
SWIVEL-HEAD JIG
Swiveling, jointed head/hook design for maximum bait action Standup/football shape head Great for rigging Impulse® soft plastics and all live bait Exclusive VMC hook Extremely snag...
UV PUPPET® MINNOW
Darts and swims in a semi-circle Designed to be jigged vertically or cast & jig-retrieved Incorporates highly visible UV enhanced optically brightened finish Year-round...
RIPPIN' SHAD
Internally weighted rattle chamber emits sonic vibration and sonars Flat-head design for tight wiggling action Designed for vertical jigging or cast & retrieve Rip your way to more...
MIMIC MINNOW® SHAD
• It sports a highly reflective “holographic” FlashFoil body that flashes & shimmers like iridescent fish scales • Read more. Proven for bass, crappies, walleyes, trout,...
Jigs
Impulse Soft Plastics
Spoons & Swimming
Ice Fishing
New Products
BAITFISH RIG KIT - 222/Kit - Assorted
This BAITFISH RIG KIT comes 222 pieces of fish catching rig components, giving you everything you need to assemble your own spinner rigs. Kit product make-up: (1) Tackle Box Size #3...
BUTTERFLY RIG KIT - 208/Kit - Assorted
This BUTTERFLY RIG KIT comes 208 pieces of fish catching rig components, giving you everything you need to assemble your own spinner rigs. Kit product make-up: (1) Tackle Box Size #1...
RZ JIG KIT - 216/Kit - Assorted
Feature premium Cutting Edge hook “UV” coated finish 216 piece kit Kit assembly required* Offered in weights perfect for all gamefish, from panfish to large predators like...
TEAM NORTHLAND SNAPBACK HAT
Classic trucker cap style built with the Richardson quality and fit you’ve come to expect. 40+ colorways and 40+ years of sports product experience are just a few reasons this remains a...
STAND-UP LONG SHANK FIRE-BALL KIT - 144/Kit - Assorted
• Molded with a “long-shank” wide-gap forward tie-eye hook • Comes with 1/8oz & 1/4oz sizes • Features nine fishing catching colors • Features a sleek...
