Top Sellers
FIRE-BALL® JIG
#1 all-time money winning jig on the PWT® & FLW® Pro Walleye Tours! Attach “sting’r” hook to nip the short striking nibblers Proven deadly on walleyes, saugers,...
PUPPET® MINNOW
A versatile & deadly horizontal Darter Jig Darts and swims in a semi-circle Catches bull bluegills, crappies, perch, walleyes, pike and trout year-round. Vertically jig on bottom or...
RZ JIG
Feature premium Cutting Edge hook “UV” coated finish Read more Offered in weights perfect for all gamefish, from panfish to large predators like walleyes, trout and pike. Premium...
BAITFISH-IMAGE® COLORADO BLADES
• Feature “holographic” Baitfish-Image® designs to provide for maximum flash & lifelike reflection • They “match-the-hatch” and produce the illusion of live...
BUCK-SHOT® RATTLE SPOON
• Planet’s hottest minnow imitating jigging spoon• Molded from metal & features a noisy brass Buck-Shot® Rattle & highly reflective “holographic”...
GLO-SHOT™ SPOON
*Patent Pending* Glo-ShotTM Spoons are available in 1/16-, 1/8- and 1/4-ounce weights, with red treble hooks in #12, #10 and #8 sizes, respectively. Hooks are attached via dual split rings for added...
SWIVEL-HEAD JIG
Swiveling, jointed head/hook design for maximum bait action Standup/football shape head Great for rigging Impulse® soft plastics and all live bait Exclusive VMC hook Extremely snag resistant ...
UV PUPPET® MINNOW
Darts and swims in a semi-circle Designed to be jigged vertically or cast & jig-retrieved Incorporates highly visible UV enhanced optically brightened finish Year-round...
RIPPIN' SHAD
Internally weighted rattle chamber emits sonic vibration and sonars Flat-head design for tight wiggling action Designed for vertical jigging or cast & retrieve Rip your way to more panfish,...
BUTTERFLY BLADE HARNESS
Made from polycarbonate 60 inch snell/leader length Features two size blades (size #1 7/8in, size #2 1 3/8in) Allows for slow trolling down to .25mph Great for deep or shallow weed...
Jigs
Impulse Soft Plastics
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Spoons & Swimming
Ice Fishing
New Products
GLO-SHOT™ JIG
The Glo-Shot® Jig’s luminescent Glo-Shot® Stick and fixed single-hook design make it ideal for deadsticking or fishing below a bobber with a lightly hooked live minnow. But its...
TEAM NORTHLAND® LONG SLEEVE TEE BLACK
Dry-Excel™ Micro-Interlock has a smooth polyester surface with high mechanical stretch that includes superior wicking technology and an odor-resistant treatmentInfrared dot printed...
TEAM NORTHLAND® LONG SLEEVE TEE
Dry-Excel™ Micro-Interlock has a smooth polyester surface with high mechanical stretch that includes superior wicking technology and an odor-resistant treatmentInfrared dot printed...
Shop Ice Favorites
Featured Products
GLO-SHOT™ JIG
The Glo-Shot® Jig’s luminescent Glo-Shot® Stick and fixed single-hook design make it ideal for deadsticking or fishing below a bobber with a lightly hooked live minnow. But its...
FIRE-BALL® JIG
#1 all-time money winning jig on the PWT® & FLW® Pro Walleye Tours! Attach “sting’r” hook to nip the short striking nibblers Proven deadly on walleyes, saugers,...
GLO-SHOT™ SPOON
*Patent Pending* Glo-ShotTM Spoons are available in 1/16-, 1/8- and 1/4-ounce weights, with red treble hooks in #12, #10 and #8 sizes, respectively. Hooks are attached via dual split rings for added...
BUCK-SHOT® FLUTTER SPOON
Fast falling spoon Great for walleyes UV coating finish Use a jigging method A standout for walleyes, pike, trout, perch and crappies, the Buck-Shot® Flutter Spoon’s S-curve design...
SWIVEL-HEAD JIG
Swiveling, jointed head/hook design for maximum bait action Standup/football shape head Great for rigging Impulse® soft plastics and all live bait Exclusive VMC hook Extremely snag resistant ...
