Featured Products
UV MIMIC MINNOW®
• Optically Brightened UV colors • Read more. Proven for bass, crappies, walleyes, trout, perch and pike. Cast, vertically jig or slow-troll. Works equally well on structure and in weeds...
BUCK-SHOT® FLUTTER SPOON
Fast falling spoon Great for walleyes UV coating finish Use a jigging method A standout for walleyes, pike, trout, perch and crappies, the Buck-Shot® Flutter Spoon’s S-curve design...
LONG SHANK STAND-UP FIRE-BALL® JIG
• Molded with a “Long-Shank” wide-gap forward tie-eye hook • Features a sleek “stand-up head” that’s tailor-made for shallow water casting and pitchin’
BUTTERFLY BLADE RIG
Made from polycarbonate 60 inch snell/leader length Features two size blades (size #1 7/8in, size #2 1 3/8in) Allows for slow trolling down to .25mph Great for deep or shallow weed...
BUTTERFLY BLADE HARNESS
Made from polycarbonate 60 inch snell/leader length Features two size blades (size #1 7/8in, size #2 1 3/8in) Allows for slow trolling down to .25mph Great for deep or shallow weed...
New Ice Products
Top Sellers
FIRE-BALL® JIG
#1 all-time money winning jig on the PWT® & FLW® Pro Walleye Tours! Attach “sting’r” hook to nip the short striking nibblers Proven deadly on walleyes,...
PUPPET® MINNOW
A versatile & deadly horizontal Darter Jig Darts and swims in a semi-circle Catches bull bluegills, crappies, perch, walleyes, pike and trout year-round. Vertically jig on bottom or...
RZ JIG
Feature premium Cutting Edge hook “UV” coated finish Read more Offered in weights perfect for all gamefish, from panfish to large predators like walleyes, trout and pike...
BAITFISH-IMAGE® COLORADO BLADES
• Feature “holographic” Baitfish-Image® designs to provide for maximum flash & lifelike reflection • They “match-the-hatch” and produce the illusion of live...
BUCK-SHOT® RATTLE SPOON
• Planet’s hottest minnow imitating jigging spoon• Molded from metal & features a noisy brass Buck-Shot® Rattle & highly reflective “holographic”...
UV PUPPET® MINNOW
Darts and swims in a semi-circle Designed to be jigged vertically or cast & jig-retrieved Incorporates highly visible UV enhanced optically brightened finish Year-round...
BUTTERFLY BLADE HARNESS
Made from polycarbonate 60 inch snell/leader length Features two size blades (size #1 7/8in, size #2 1 3/8in) Allows for slow trolling down to .25mph Great for deep or shallow weed...
GLO-SHOT® SPOON
*Patent No. D849,880* Glo-Shot™ Spoons are available in 1/16-, 1/8- and 1/4-ounce weights, with red treble hooks in #12, #10 and #8 sizes, respectively. Hooks are attached via dual split rings...
RIPPIN' SHAD
Internally weighted rattle chamber emits sonic vibration and sonars Flat-head design for tight wiggling action Designed for vertical jigging or cast & retrieve Rip your way to more...
BUTTERFLY BLADE SUPER DEATH
Made from polycarbonate 60 inch snell/leader length Features two size blades (size #1 7/8in, size #2 1 3/8in) Allows for slow trolling down to .25mph Great for deep or shallow weed...
Jigs
Impulse Soft Plastics
Spoons & Swimming
Ice Fishing
New Products
WINGNUT BUTTERFLY RIG
The Wingnut Butterfly Rig™ single, reverse-cupped blade sports a slight twist, allowing it to both turn, but also push more water. The blade spins in a more open fashion, less tight...
WINGNUT BUTTERFLY HARNESS
The Wingnut Butterfly Harness™ single, reverse-cupped blade sports a slight twist, allowing it to both turn, but also push more water. The blade spins in a more open fashion, less tight than...
MIMIC MINNOW LIMBER LEECH
The Mimic Minnow® Limber Leech breathes new life into existing leech imitations. Multiple, subtle segments throughout the leech body gives the Mimic Minnow® Limber Leech incredible...
MIMIC MINNOW CRITTER CRAW
The Mimic Minnow® Critter Craw looks exactly like a crawfish at first blush, but careful examination yields an interesting paddle-claw design. The arms float upon rest, and when ripped, these...
TEAM NORTHLAND ICE HOODIE
7.8-ounce, 50/50 cotton/poly fleece Air jet yarn for a soft, pill-resistant finish Due to the nature of 50/50 cotton/polyester neon fabrics, special care must be taken throughout the printing...
