Featured Products
WINGNUT BUTTERFLY RIG™
The Wingnut Butterfly Rig™ single, reverse-cupped blade sports a slight twist, allowing it to both turn, but also push more water. The blade spins in a more open fashion, less tight...
MIMIC MINNOW® TUFF TUBE
Made from soft ultra durable silicone to keep your bait on longer Rigged with a premium Northland Inner-Tube® Jig Lifelike long lasting soft durable body Swims & wiggles to mimic a...
MIMIC MINNOW® CRITTER CRAW
The Mimic Minnow® Critter Craw looks exactly like a crawfish at first blush, but careful examination yields an interesting paddle-claw design. The arms float upon rest, and when ripped, these...
LONG SHANK STAND-UP FIRE-BALL® JIG
• Molded with a “Long-Shank” wide-gap forward tie-eye hook • Features a sleek “stand-up head” that’s tailor-made for shallow water casting and pitchin’
RZ JIG
Feature premium Cutting Edge hook “UV” coated finish Read more Offered in weights perfect for all gamefish, from panfish to large predators like walleyes, trout and pike...
New Ice Products
Top Sellers
FIRE-BALL® JIG
#1 all-time money winning jig on the PWT® & FLW® Pro Walleye Tours! Attach “sting’r” hook to nip the short striking nibblers Proven deadly on walleyes,...
RZ JIG
Feature premium Cutting Edge hook “UV” coated finish Read more Offered in weights perfect for all gamefish, from panfish to large predators like walleyes, trout and pike...
PUPPET® MINNOW
A versatile & deadly horizontal Darter Jig Darts and swims in a semi-circle Catches bull bluegills, crappies, perch, walleyes, pike and trout year-round. Vertically jig on bottom or...
BAITFISH-IMAGE® COLORADO BLADES
• Feature “holographic” Baitfish-Image® designs to provide for maximum flash & lifelike reflection • They “match-the-hatch” and produce the illusion of live...
BUCK-SHOT® RATTLE SPOON
• Planet’s hottest minnow imitating jigging spoon• Molded from metal & features a noisy brass Buck-Shot® Rattle & highly reflective “holographic”...
UV PUPPET® MINNOW
Darts and swims in a semi-circle Designed to be jigged vertically or cast & jig-retrieved Incorporates highly visible UV enhanced optically brightened finish Year-round...
BUTTERFLY BLADE HARNESS
Made from polycarbonate 60 inch snell/leader length Features two size blades (size #1 7/8in, size #2 1 3/8in) Allows for slow trolling down to .25mph Great for deep or shallow weed...
BUTTERFLY BLADE
Made from polycarbonate Features two size blades (size #1 (7/8in), size #2 (1 3/8in) Allows for slow trolling down to .25mph Great for deep or shallow weed lines Provides maximum flash and...
RIPPIN' SHAD
Internally weighted rattle chamber emits sonic vibration and sonars Flat-head design for tight wiggling action Designed for vertical jigging or cast & retrieve Rip your way to more...
GLO-SHOT® SPOON
*Patent No. D849,880* Glo-Shot® Spoons are available in 1/16-, 1/8- and 1/4-ounce weights, with red treble hooks in #12, #10 and #8 sizes, respectively. Hooks are attached via dual split rings...
Jigs
Impulse Soft Plastics
Spoons & Swimming
Ice Fishing
New Products
IMPULSE ICON HAT 1
65/35 polyester/cotton 100% polyester mesh back Structured, mid-profile, six-panel Pre-curved contrast stitched visor Snapback closure
IMPULSE ICON HAT 2
65/35 polyester/cotton 100% polyester mesh back Structured, mid-profile, six-panel Pre-curved contrast stitched visor Snapback closure
IMPULSE HAT
65/35 polyester/cotton 100% polyester mesh back Structured, mid-profile, six-panel Pre-curved contrast stitched visor Snapback closure
IMPULSE ICON HAT 3
65/35 polyester/cotton 100% polyester mesh back Structured, mid-profile, six-panel Pre-curved contrast stitched visor Snapback closure
IMPULSE TEE SHIRT IBST3
An indispensable t-shirt in our classic silhouette—with a very friendly price. 5.4-ounce 90/10 cotton/poly
