Featured Products
WEED-WEDGE JIG
• Features a sleek "wedge-head" design for totally weed less fishing • All sizes feature a 5/0 hook • Screw lock keeper holds plastics on tight for easier rigging and...
RIPPIN' SHAD
Internally weighted rattle chamber emits sonic vibration and sonars Flat-head design for tight wiggling action Designed for vertical jigging or cast & retrieve Rip your way to more panfish,...
UV MIMIC MINNOW®
• Optically Brightened UV colors • Read more. Proven for bass, crappies, walleyes, trout, perch and pike. Cast, vertically jig or slow-troll. Works equally well on structure and in weeds...
BUTTERFLY BLADE RIG
Made from polycarbonate 60 inch snell/leader length Features two size blades (size #1 7/8in, size #2 1 3/8in) Allows for slow trolling down to .25mph Great for deep or shallow weed...
TEAM NORTHLAND® LONG SLEEVE TEE
Dry-Excel™ Micro-Interlock has a smooth polyester surface with high mechanical stretch that includes superior wicking technology and an odor-resistant treatmentInfrared dot printed...
New In 2019
Top Sellers
FIRE-BALL® JIG
#1 all-time money winning jig on the PWT® & FLW® Pro Walleye Tours! Attach “sting’r” hook to nip the short striking nibblers Proven deadly on walleyes,...
RZ JIG
Feature premium Cutting Edge hook “UV” coated finish Read more Offered in weights perfect for all gamefish, from panfish to large predators like walleyes, trout and pike. Premium...
PUPPET® MINNOW
A versatile & deadly horizontal Darter Jig Darts and swims in a semi-circle Catches bull bluegills, crappies, perch, walleyes, pike and trout year-round. Vertically jig on bottom or...
BAITFISH-IMAGE® COLORADO BLADES
• Feature “holographic” Baitfish-Image® designs to provide for maximum flash & lifelike reflection • They “match-the-hatch” and produce the illusion of live...
BUCK-SHOT® RATTLE SPOON
• Planet’s hottest minnow imitating jigging spoon• Molded from metal & features a noisy brass Buck-Shot® Rattle & highly reflective “holographic”...
GLO-SHOT™ SPOON
*Patent Pending* Glo-Shot™ Spoons are available in 1/16-, 1/8- and 1/4-ounce weights, with red treble hooks in #12, #10 and #8 sizes, respectively. Hooks are attached via dual split rings for...
UV PUPPET® MINNOW
Darts and swims in a semi-circle Designed to be jigged vertically or cast & jig-retrieved Incorporates highly visible UV enhanced optically brightened finish Year-round...
SWIVEL-HEAD JIG
Swiveling, jointed head/hook design for maximum bait action Standup/football shape head Great for rigging Impulse® soft plastics and all live bait Exclusive VMC hook Extremely snag resistant ...
RIPPIN' SHAD
Internally weighted rattle chamber emits sonic vibration and sonars Flat-head design for tight wiggling action Designed for vertical jigging or cast & retrieve Rip your way to more panfish,...
MIMIC MINNOW® SHAD
• It sports a highly reflective “holographic” FlashFoil body that flashes & shimmers like iridescent fish scales • Read more. Proven for bass, crappies, walleyes, trout,...
Jigs
Impulse Soft Plastics
Spoons & Swimming
Ice Fishing
New Products
TEAM NORTHLAND SNAPBACK HAT
Classic trucker cap style built with the Richardson quality and fit you’ve come to expect. 40+ colorways and 40+ years of sports product experience are just a few reasons this remains a...
STAND-UP LONG SHANK FIRE-BALL KIT - 144/Kit - Assorted
• Molded with a “long-shank” wide-gap forward tie-eye hook • Comes with 1/8oz & 1/4oz sizes • Features nine fishing catching colors • Features a sleek...
STAND-UP FIRE-BALL KIT - 144/Kit - Assorted
• Molded with a “short-shank” wide-gap forward tie-eye hook • comes with 1/8oz & 1/4oz sizes • Features nine fishing catching colors • Features a sleek...
FIRE-BALL JIG KIT 2 - 144/Kit - Assorted
• Molded with a “short-shank” wide-gap forward tie-eye hook • Comes with 1/8oz, 1/4oz & 3/8oz sizes • Features six fishing catching colors • Features a sleek...
FIRE-BALL JIG KIT 1 - 144/Kit - Assorted
• Molded with a “short-shank” wide-gap forward tie-eye hook • Comes with 1/16oz, 1/8oz & 1/4oz sizes • Features six fishing catching colors • Features a sleek...
