Top Sellers
FIRE-BALL® JIG
#1 all-time money winning jig on the PWT® & FLW® Pro Walleye Tours! Attach “sting’r” hook to nip the short striking nibblers Proven deadly on walleyes,...
PUPPET® MINNOW
A versatile & deadly horizontal Darter Jig Darts and swims in a semi-circle Catches bull bluegills, crappies, perch, walleyes, pike and trout year-round. Vertically jig on bottom or...
RZ JIG
Feature premium Cutting Edge hook “UV” coated finish Read more Offered in weights perfect for all gamefish, from panfish to large predators like walleyes, trout and pike. Premium...
BUCK-SHOT® RATTLE SPOON
• Planet’s hottest minnow imitating jigging spoon• Molded from metal & features a noisy brass Buck-Shot® Rattle & highly reflective “holographic”...
BAITFISH-IMAGE® COLORADO BLADES
• Feature “holographic” Baitfish-Image® designs to provide for maximum flash & lifelike reflection • They “match-the-hatch” and produce the illusion of live...
GLO-SHOT™ SPOON
*Patent Pending* Glo-Shot™ Spoons are available in 1/16-, 1/8- and 1/4-ounce weights, with red treble hooks in #12, #10 and #8 sizes, respectively. Hooks are attached via dual split rings for...
UV PUPPET® MINNOW
Darts and swims in a semi-circle Designed to be jigged vertically or cast & jig-retrieved Incorporates highly visible UV enhanced optically brightened finish Year-round...
SWIVEL-HEAD JIG
Swiveling, jointed head/hook design for maximum bait action Standup/football shape head Great for rigging Impulse® soft plastics and all live bait Exclusive VMC hook Extremely snag resistant ...
RIPPIN' SHAD
Internally weighted rattle chamber emits sonic vibration and sonars Flat-head design for tight wiggling action Designed for vertical jigging or cast & retrieve Rip your way to more panfish,...
BUTTERFLY BLADE HARNESS
Made from polycarbonate 60 inch snell/leader length Features two size blades (size #1 7/8in, size #2 1 3/8in) Allows for slow trolling down to .25mph Great for deep or shallow weed...
Shop Ice Favorites
Featured Products
GLO-SHOT™ JIG
The Glo-Shot® Jig’s luminescent Glo-Shot® Stick and fixed single-hook design make it ideal for deadsticking or fishing below a bobber with a lightly hooked live minnow. But its...
BAITFISH SPINNER RIGS
• Hottest rig on the Pro Walleye Tours • Features a premium Needle-Point hook, 60˚ Bionic® leader and our hot “holographic” Baitfish-Image® attractor blades &...
BIRD-SHOT BUCKTAIL SPINNER
• Bird-Shot rattle body spins, shakes & rattles to call fish in from a wide radius• 4x-strong, black nickel treble hook• Triple wire split rings• Hand-tied bucktail for...
MIMIC MINNOW® SPIN
• Features a weedless bladed wire form that flashes & flutters through weeds, brush & timber • Read more. Catches crappies, perch, walleyes, bass, pike, trout and other large...
REED-RUNNER® MAGNUM SPINNERBAIT
• Virtually weedless, and deadly around weeds, reeds, rocks, brush and timber for large predator gamefish • Features a premium Ultra-Point hook, 2 Limber-Legs® silicone skirts,...
Jigs
Impulse Soft Plastics
Spoons & Swimming
Ice Fishing
New Products
PERFORMANCE LONG-SLEEVE
100% Matte Polyester Breathable mesh back panel Antimicrobial treatment for odor control AFBLOCK UPF 50 sun protection AFCOOL quick dry, moisture wicking fabric AFGUARD stain release
AUGUSTA KINERGY TRAINING TEE
100% polyester heathered wicking knit * Wicks moisture away from the body * Tagless label * Set-in sleeves
1/4 ZIP PULLOVER
100% polyester Cadet collar Tag-free label Taped neck Contrast Vislon zipper and zipper tape dyed-to-match to sleeve stripe Angled chin guard for additional comfort Raglan sleeves Open cuffs...
LONG-SLEEVE COOLING SILVER PERFORMANCE CREW
100% polyester interlock, 4 oz. per square yard Contains moisture wicking, stain release, and is odor resistant Ultra tight knit resists snagging
